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Monday, September 03, 2007

I just read a post in the New York Times about ad free browser add-ons. This is certainly nothing new. I can remember using one of these years ago when first tried using firefox. The impact that these tools can have on web based advertising models is clear - and scary.

Of course, users have been slow to adopt them. But...

Microsoft has the Web 2.0 Nuke. Microsoft can't block google.com in internet explorer, but it can block ads from appearing in the browser. ...which has the same effect. For the moment, Microsoft want's the advertising pie as much as anyone, but I am sure they would rather see the end of the revenue stream altogether then see the money going to a competitor.

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