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Monday, October 03, 2005

Signal vs. Noise: "Your site should be your best employee. It should be the most knowledgeable, most polite, friendliest, and most useful member of your team. It should have the best grasp of language and the ability to clearly explain who it is and why its there to help you. It should especially have good people skills.

Almost all the talk about user personas ignores the most important persona: The site persona. Your site is the one employee that meets, greets, and helps more of your customers than any other person on your team and probably by a factor of ten thousand."


This is a really good point...one that makes me paranoid about my website.

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