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Monday, October 17, 2005

Duct Tape Marketing Weblog: "Personally, I don't really care what Mary Kate Olsen's next big move is, but for about 20 years running, more people turn to PEOPLE than any other magazine and that speaks volumes about what the editors at People have got going on. A tough thing for some small business owners to swallow is that it doesn't really matter what you like or dislike, what matters is what your target market likes or dislikes. If your target market is Men and Women, age 25-54, then People magazine is a gold mind of research for your target market."

Well...he has a point. People always say that if you want to succeed in business you have to get your hands dirty. ...I had no idea.

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