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Friday, September 16, 2005

: "'We changed our entire program because WE knew we could do better. Because WE were still frustrated that people weren't learning quickly enough or progressing through the higher levels as well as we thought they could. People still weren't having the kind of relationship with their horse that we knew they could have, even though our students were delighted with the progress they were making. So we changed it all.'

...They trusted themselves, and did what they believed was right for their users, even if it meant doing things that on the surface seemed even less user-friendly."


I like the diagram.

The idea that users don't know what they are talking about seems increasingly popular recently. My opinion is that you have to listen to users, but don't expect them to know your business better then you. Listen to them, let them help to form your opinions, then get the job done. I think it is entirely possible that in the last few year too much emphasis has been placed on the end user. Now things may be beginning to swing the other way. ...as long as you don't over do it. At the end of the day - a user who feels involved is more likely to purchase and be happy.

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