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Tuesday, November 30, 2004

Scobble has some interesting thoughts on blogging in business. The juicy bits are re-posted here:

"So, what's the challenge for Microsoft and Sun over the next year? Ship great products. Over and over and over. Hints on how to do that are here on the blogs.

This is where blogs will really prove their worth. I'm already seeing it. Teams are now planning on how they'll take feedback on their blogs to improve their products quickly.

I interviewed a team who'll announce a product later this week. They already have a plan so that users can talk back and tell them what needs to be improved. And they have a plan for how they'll take that feedback and put it into action.

Already you've seen the IE team has a blog. The MSN Search Team has a blog. Those are two teams that are under the gun to improve their offerings. And quickly. They will be judged by how quickly they can listen to feedback and get updates out.

That's really where blogs will turn into a competitive weapon over the next 18 months. It's the companies (and groups) who can react to customers that'll really succeed (and be profitable).

I agree, by the way, with Tim's insights. The way to learn how to blog is to read 50 blogs in your field for at least two weeks. If that doesn't incite you to blog, nothing will.

I never asked permission to start blogging. Not at Fawcette. Not at UserLand. Not at NEC. Not at Microsoft.

It takes some risk-taking behavior on part of executives and employees alike.
Start by listening."

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